Plan B is a fashion brand founded by Ronen Chen that focuses on providing basics for women. The brand is designed to be simple, urban, and dynamic. Recognizing the increasing demands placed on individuals in their daily lives, Plan B was inspired by the design systems of daily planners to offer a sense of order and ease. With a focus on simplicity, the brand is designed to relieve the pressure of having to make countless fashion decisions in an already hectic routine.
Ark Visual, 2021. Branding, Logotype, Packaging, Signage, UI UX Design, Visual Language.


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