THE SOFTWARE BAG CAMPAIGN
Through a mixed sensory experience, the bag explores the idea of storage in the grey space between digital and physical. The bag’s exterior radiates an aloof genderless identity similar to the products around it; yet, its soft timeless silhouette makes it a comforting safe space.
Urban Sophistication, 2022. Campaign concept development, art direction, iPhone photography, content creation, and editing for social media, web, and marketing purposes.
