E-MAIL MARKETING
In my role as a designer working closely with the email marketing team, I focus on analyzing the context and KPIs of each email campaign to ensure alignment with our brand's visual identity. By applying the brand’s design language, I highlight key messages and curate images that effectively communicate the campaign’s objectives. My goal has always been to create a cohesive visual language across all brand touchpoints, including email campaigns. This involves optimizing CTAs for better click-through rates, adjusting text sizes for readability, and ultimately converting clicks into sales.
Particle, 2024. Branding, E-mail Design, Visual Language.
